There's an old story that I've heard ascribed to so many cultures I can't give it a proper source. Let's say it's an ethnic myth from somewhere:
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A young man on a journey entered a foreign village in the jungle. He was met by an old man sitting at the edge of town. Very concerned about what sort of people the villagers are, he asked the old man, "What sort of people are here?"
The old man asked him, "What are people like where you are from?" The young man replied, "People there are cruel and bitter. It was people like that who drove me away to look for something better." The old man told him, "That is the sort of person you'll find here."
Discouraged, the young man went on his way.
A little later, a second young man came along the same path, and asked the old man the same question. The old man asked him, "What are people like where you are from?" This young man replied, "People there are cold and determined, but not unkind. They don't waste time and they don't lie around. I came on a journey hoping to find people who are more laid back and friendly." The old man told him, "That is the sort of person you'll find here."
The second young man sighed and went on his way.
A little later, a third young man came along the same path, and asked the old man the same question. The old man asked him, "What were people like where you are from?" The third young man smiled and said, "People were very friendly where I was from. I'm traveling to see more of the world."
The old man smiled back and said, "That is the sort of person you will find here. You are welcome, please come in."
And the third young man went into the village.
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I'm not a great storyteller, and I'm sure I'm missing a bit of the finesse of it, but I think the lesson here is very obvious.
Note also that the old man did not turn anyone away from the village; they left because of what they imagined was inside -- indeed, what they would have created themselves in a way had they gone in.
This will perhaps reinforce Mai Ikari's point of the last page or so regarding the OP's ability to create the kind of reaction they are targeting.