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PAC-MAN FAILS TO GENERATE ‘HALO’ HYPE
Studios unimpressed with script delivered by yellow head
Hollywood – Hoping to capitalize on the media attention and studio interest in movies based on video games following Microsoft’s delivery of the “Halo” script to studios Monday from messengers dressed as the character Master Chief, video game publisher Namco Friday sent reps dressed as Pac-Man to studios with a script about the adventures of the pellet-eating floating yellow head and his hair bow-wearing girlfriend. But insiders say “Pac-Man” looks significantly less likely to draw a multi-million dollar bid from studios.
Namco executives had commissioned the “Pac-Man” script from then-hot writer Joe Eszterhas in 1991, following the successful run of the Saturday morning cartoon based on the video game. But studios at the time proved resistant to the idea of turning a video game into a movie, so executives pocketed the script until this week, after reading reports about “Halo.”
“We thought Microsoft’s Hollywood strategy was a stroke of genius and wanted to build on that heat with a delivery from one of the few characters more popular than Master Chief: Pac-Man,’ said Namco USA VP of marketing Kaz Hirugito.
Namco insiders said they became worried about their decision late in the week, when reports indicated there was only one bid for “Halo” and it was significantly less than Microsoft’s asking price of $10 million. Nevertheless, with $100,000 already invested in building Pac-Man suits and casting actors with what Namco’s agents at ICM described as an “edgy, pellet loving, ghost hating look,” Namco went through with its delivery to the studios Friday.
The Pac-Man script tells the story of a young yellow head who becomes addicted to small pellets and is being chased by a band of renegade ghosts who believe his ability to eat pellets at a super-human pace would be a valuable weapon for their military. Joined by a fellow yellow head who wears a hair bow and whose appetite for pellets is matched only by her appetite for hot sex, Pac-Man finds a magical super-sized pellet that gives him powers to turn his enemies into lunch.
Every studio quickly passed on the idea, though, calling Eszterhas’s script too mature for the mainstream Pac-Man audience and adding that in the wake of “Halo’s” poor reception, video games are no longer hot in Hollywood.
Studios unimpressed with script delivered by yellow head
Hollywood – Hoping to capitalize on the media attention and studio interest in movies based on video games following Microsoft’s delivery of the “Halo” script to studios Monday from messengers dressed as the character Master Chief, video game publisher Namco Friday sent reps dressed as Pac-Man to studios with a script about the adventures of the pellet-eating floating yellow head and his hair bow-wearing girlfriend. But insiders say “Pac-Man” looks significantly less likely to draw a multi-million dollar bid from studios.
Namco executives had commissioned the “Pac-Man” script from then-hot writer Joe Eszterhas in 1991, following the successful run of the Saturday morning cartoon based on the video game. But studios at the time proved resistant to the idea of turning a video game into a movie, so executives pocketed the script until this week, after reading reports about “Halo.”
“We thought Microsoft’s Hollywood strategy was a stroke of genius and wanted to build on that heat with a delivery from one of the few characters more popular than Master Chief: Pac-Man,’ said Namco USA VP of marketing Kaz Hirugito.
Namco insiders said they became worried about their decision late in the week, when reports indicated there was only one bid for “Halo” and it was significantly less than Microsoft’s asking price of $10 million. Nevertheless, with $100,000 already invested in building Pac-Man suits and casting actors with what Namco’s agents at ICM described as an “edgy, pellet loving, ghost hating look,” Namco went through with its delivery to the studios Friday.
The Pac-Man script tells the story of a young yellow head who becomes addicted to small pellets and is being chased by a band of renegade ghosts who believe his ability to eat pellets at a super-human pace would be a valuable weapon for their military. Joined by a fellow yellow head who wears a hair bow and whose appetite for pellets is matched only by her appetite for hot sex, Pac-Man finds a magical super-sized pellet that gives him powers to turn his enemies into lunch.
Every studio quickly passed on the idea, though, calling Eszterhas’s script too mature for the mainstream Pac-Man audience and adding that in the wake of “Halo’s” poor reception, video games are no longer hot in Hollywood.
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