Yep. This makes good sense to me, and I'm surprised they didn't do it sooner.
Sure, they made money on the Vana'diel Collection, being it boxed all the expansions together, but those also came with those activation codes for those expansions.
It just begs the question of what is going to be the better deal for new players:
Let's consider.
Original FFXI+RoZ at PC release was what, maybe $50.00 (PC)? Subtract the $4.99 for this "starter set"'s price, and that leaves $45.00, which makes the price for Rise of the Zilart in-box. Add the price of Chains of Promathia, in-box, another $40.00/$50.00? Then Treasures of Aht Urhgan, another $40.00. That totals....$140.00 for all the expansions and games (if you started initially with only FFXI+RoZ).
Vanadiel Collection, as I purchased in 05 = $40.00, soonafter went to $30.00. Included (with activation codes) RoZ and CoP. So subtract the $4.99 and that leaves $35.00, divide by 2 for RoZ and CoP base prices (in context of the V Collection).... $17.50 each. Only external expenditure is Treasures of Aht Urhgan....$40.00.
Vana'diel Collection 2006 = includes ALL expansions with codes for EACH, now at the cheapass price (I've seen as low as $20.00). Subtract the $4.99, leaves $15.00 total, for three expansions. = $5.00 per expansion.
Now, this comes in, with all game data, but no activations for any expansion, for the dirt-price of $4.99. Makes you wonder how much SE will charges for activation codes per expansion? Can anyone quantify this for me?
Seems to me the Vana'diel Collection (unless they're wholly phasing it out) is still the best way to go.