Actually it has nothing to do with if you're paying or not, rather if the company thinks the product in general is doing successfully or not. It's reactionary to the bottom line, not satisfying the consumer, though they may coincide.
For example consider the amount of features added since launch for the PS3 and Xbox 360, price drops, and general complaints addressed. You'll find an inverse relationship. The worse the console is doing, the more the manufacturer does to increase its perceived value. As a PS3 owner, that meant a whole lot of cool updates. Of course, now that the PS3 is selling better, haven't gotten any good updates lately. Now look at the Wii, they used to give you a free internet channel, now they don't. Only updates are more shit they can sell you, and most of it is nostalgic crap without any improvements to take advantage of modern tech. Think if Wii was in 3rd place it would be the same picture? Doubt it.
As for the concept of paying for live meaning better anything? No... just no. You pay for live because you own an Xbox 360 and you want to play it online.
Improvements are to get the people who don't own the console yet to buy it.
For example consider the amount of features added since launch for the PS3 and Xbox 360, price drops, and general complaints addressed. You'll find an inverse relationship. The worse the console is doing, the more the manufacturer does to increase its perceived value. As a PS3 owner, that meant a whole lot of cool updates. Of course, now that the PS3 is selling better, haven't gotten any good updates lately. Now look at the Wii, they used to give you a free internet channel, now they don't. Only updates are more shit they can sell you, and most of it is nostalgic crap without any improvements to take advantage of modern tech. Think if Wii was in 3rd place it would be the same picture? Doubt it.
As for the concept of paying for live meaning better anything? No... just no. You pay for live because you own an Xbox 360 and you want to play it online.
Improvements are to get the people who don't own the console yet to buy it.