Sequels have a general negative connotation, especially past a certain point. There are a good number of reasons, most importantly... when you're writing the original, you have the creative freedom you need to prioritize the plot. Don't need a character, cut him out... he never existed. You can't do the same with a sequel. You can't change the time period to better suit the plot, you have to have the plot set in the already established time period. Some franchises fare better than others.
Star Trek is a great example of a franchise that you can pump out endless sequels. It has a formula that was derived off a TV show, so it was created with a sense of "this is one of our many adventures." There can be a bad Star Trek movie, but the next one could be great. It doesn't tap out creatively.
Rocky is an example of a franchise that's not set up well like that. It's based on a boxer, who, in the original movie, was not young and fresh and was never as good as he becomes. With each movie he becomes more of a cartoon character and the spirit of the original is lost.
Final Fantasy on the other hand doesn't have the restraints even of Star Trek. There is no Captain Kirk or Spock you need to have your lead. There is a formula though: Sci fi and Fantasy is mixed. Characters progress through a D&D styled progression and the story must reflect an immense strength increase from the start. Characters have certain classes in combat that should be shown somewhat in their personalities... airships, boats... maybe throw in a guy named Cid...
Beyond that they just have a philosophy in their design, where they blend existential angst with world changing events, potentially have characters with different points of view come to grips with each other, show military oppressive forces as easily corrupted. Show teamwork and friendship develop over the course of a long adventure. The things that tend to get repeated are either broad enough or easy enough to repeat that they can continually cultivate engaging games even if they're churning them out like a production line.
Doesn't mean every game will be good. But you know what, they certainly try innovation in a genre where innovation is HARD. In fact, other games take their games and replicate them. So I don't really think they're stale persay...
Naw as a company in general... they're stale as fuck. All they do is remake old games and barely improve them cause they're going on the DS anyway. Anything console wise they do sucks. But you know, they haven't been releasing shit main FF games, they haven't been releasing them at all.
I mean come on... FF4/6 for Snes..
7/8/9 for PS1... a quality trio.
10 for PS2...
11 was their FIRST MMO.
12 for PS2... very different kinda game.
and we been waiting for 13 for forever.
and I'll just point out to me, a NA player who never imported that japanese stuff. FF13 isn't really the 13th FF, because FF6 is my FF3. FF7 is really my FF4... and so FF13 is really my FF10. This a franchise that was on the original Nintendo. How many main Mario games there been since then?
Mario1, 2, 3, World, 64, Sunshine, Galaxy, Luigi Mansion, Galaxy 2.... that's 9. And the FF games are a shitload more different from each other game to game than Mario games are generally speaking.
And let's face it... this is Square's SECOND MMO. I mean... it's not their 14th. I'm thinking they learned things from their first, which is still the best MMO out there in my opinion, despite its massive flaws. The odds are it's going to be ground up better design, addressing its biggest issue... the waiting... while trying ramp up what made it great, the co-operative gameplay.
And no not saying I'm definitely getting it... it's a question of if I want to play a MMO at all or not...