I think people dislike itunes so much because it takes forever to start up, no matter how good your computer is. Also when you sync your player to it, you can't use any other sources to stick in songs. If your PC is formatted, you have to wipe out your songs to keep using it at all. So stupid. All the advantages are useless to me. I organize all my songs already by artist in a file tree. As a portable player, my sony ericson does the same.