Of course it's about piracy.
Good lord.
The "stronger new business model" of the internet is piracy.
Streaming? The industries have already embraced that. Digital downloads? Ditto.
The only thing they haven't actively engaged in is giving their shit away for free.
Which is what people seem to think that they're entitled to. Take Thor, for example. According to Torrentfreak, in 2011, Thor was downloaded a little over 8 million times.
Just torrents, mind you.
Now, sure, not everyone would have watched the film in theaters, purchased the DVD, rented it from Redbox, or streamed it legitimately. But you can bet that quite a few of them probably would have, and that the studio missed out on something like 20-30% of the profits they could have made.
And there are people out there who will, with complete and utter honesty, say: "Well, they still made $300 million, so they should just accept their losses to piracy and not complain", to which I offer these people the opportunity to have me take 30% of their "excess" income, the stuff they're not using to cover living expenses and whatnot, because obviously they don't really need it.
And if you wanna get really disturbing, take the film Source Code, which only made about $90 million profit for the studio, largely because it was pretty cheap to make (for a Hollywood film). Because it was also torrented about 8 million times in 2011. Which means that the studio could have made, in theory, almost twice as much money off the film had piracy been more difficult.
The argument that the industry is just trying to fight the emergence of a new market is one that died with the birth of iTunes.